Here's What We Didn't Expect From 2017...

by Felicity Dudley on Tuesday 12 December 2017

The Virtual Reality Flop

 

At the beginning of the year, it was difficult to escape the hype around virtual reality (VR), with the technology widely tipped to conquer the mainstream by the end of 2017. However, these predictions have yet to materialise. In reality, 2017 was a bit of a stinker for VR.

 

The number of virtual reality units on the stands has “fallen substantially” compared to last year, according to Richard Windsor, a technology analyst and founder of Radio Free Mobile. “Last year, virtual reality was a novelty that everyone wanted to try, but interest has now waned as very little has changed in 12 months.”

 

For now virtual and augmented reality gadgets seem best place for use in enterprise settings, where issues like price and discomfort can be forgiven so long as the technology makes itself useful in a work setting.

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Social Networks Are Holding Their Ground

 

For once it felt like there was not a ‘hot new social network’ we all needed to jump on. It was a year to focus on established platforms.

 

“I think what you’re seeing is that general purpose social networks are dominated by Facebook, Twitter, LinkedIn, and others, and that cracking into these market share leaders is a tall order for anyone,” stated Gartner analyst Brian Blau. “There is also a trend that smartphone users are not downloading as many apps today as they did in the early days of mobile technology. That means any new app has a significant challenge to get exposure, users, and loyalty.”

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SEO’s Biggest Name Is Stepping Down

 

In July, Moz announced that co-founder and former chief executive Rand Fishkin next year will be leaving the SEO software company, which he founded more than 15 years ago.

 

Rand Fishkin first joined the search marketing world in 2002 and became a well-known personality in the community by 2004. He started SEOmoz as a blog to contribute to the SEO knowledge base while also offering SEO consulting services. Soon after, SEOmoz turned into primarily an SEO software company. It rebranded as Moz and expanded its product lineup, but trimmed operations in 2016 to focus back on SEO tools.

 

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Half Of Young Britons Purchased Influencer-Promoted Products

 

2017 saw the explosion of Influencer Marketing, more than anyone could have expected. 

 

New research has been carried out that polled 2,293 UK adults aged 18-30 on what they thought had most affected their purchasing decisions over the last 12 months. The results show that young consumers are more likely to look to YouTubers, bloggers and other influencers as sources of purchase information.

 

63% of those surveyed reported that they watch or read content created by their favourite influencers at least once a week or more. A further 28% thought that they consumed this kind of content on a fortnightly basis.

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