8 Tips for Infographic Success
Over 31,000 infographics are currently listed on Visually, and with thousands more in circulation, increasing web saturation is a developing problem for content marketers looking to drive value and social buzz from their infographics.
Static infographics in particular have become relatively inexpensive to create, and because of this, thousands are produced every week, most of them falling into the low quality group.
Despite this saturation, Forward3D still believe infographics can be a successful and a useful tactic as part of a wider link building strategy by investigating the following areas and questions in the planning stage.
So what makes an effective infographic?
1. Know your data
Research can be what defines an infographic, and this can broadly be split into two separate categories: Quantitative or qualitative. Quantitative refers to concrete data: statistics, figures, and measurable specifics. Qualitative deals more with descriptions, and data that can be observed but not measured, and it is this data category that is less susceptible to being presented in an infographic.
2. No to promotion
Generally speaking infographics are not the best medium to promote new products. Similarly Infographics that are heavily branded do not generally get the same pick up as those that are not.
3. Can your data be presented in a more relevant form?
Just because you have some information about something, does not ultimately mean that an infographic is always going to be the right option for you. This especially applies to simple subjects that can be explained very easily and that people may well be very aware of. For example consider whether your information could be better presented in a poster.
4. Make it understandable
You've got to bear in mind that people need to understand your data and information. The layout needs to be easy to follow and well formatted. Don't over complicate things, or on first glance people may lose interest.
5. Be original
No one wants to read exactly the same information twice just in a different format. For infographics to really succeed, they need to really add something. For example there are hundreds of infographics out there on social media, with most portraying very similar data, and this leads to one outcome; yawning.
Topical data can have a huge impact. It's worth thinking ahead to what future events might apply to your niche.
Think about what your hook is. Is the story you want to present of interest or important to people? Is the data you have something that people would want to share? Is it going to be humourous? What's your target audience?
8. Don't make something for the sake of it
Think about how you can create something truly different or outrageous that divides opinion. For example, an infographic stereotyping different football team fans.
Having the foresight to consider these points is what can make or break the success of an infographic. Pretty presentation helps, but if your data does not have any relation to these factors then your infographic will run the risk of falling into abyss.
There's no doubt that the future of infographics lies outside of static graphics, but for the time being they can still serve a worthy branch of an overall link building strategy and there's possibly no better example than Money Supermarket's "The Cost of Being Batman" infographic released last year. It produced 25k likes, 3k retweets as well as notable engagement on Google+, Reddit, Digg and StumbleUpon.