Phoebe Morphew - Senior Analyst, PPC
What does your role entail?
My role encompasses a variety of aspects including managing paid search campaigns daily, formulating and executing data-led strategies, coordinating these strategies across numerous markets worldwide and continuously analysing performance to direct future decisions.
What do you like most about being a Senior PPC Analyst?
The thing I enjoy the most about this role is its ever changing nature; there is always an opportunity to learn new things! It has been really cool testing the latest Betas and seeing these drive great results for the client accounts that I work on.
When you graduated from University, did you know that you wanted to work in digital?
I was drawn towards digital marketing because of its fast-paced, dynamic nature. I wanted to work in an industry that doesn't stagnate and that demands innovation and creative thinking.
What advice would you give to a budding PPC Analyst?
Be curious! There is a lot of great content at your fingertips online around paid search. Feeding your interest and having passion for your job is key.
What do you like most about your team?
I am really lucky to have a team I enjoy working with. There is a great sense of camaraderie solidified by social activities such as team lunches and even competitions (we recently held a team bake off!).
What do you love most about working at Forward3D?
The opportunity to work on smart, data led strategies in a dynamic and fun environment. There is a real emphasis on building knowledge. I really value the freedom to explore and test new techniques in order to drive better end results, which is rewarding for both the client and yourself.
What is the best company social you have attended and why?
The Christmas party was a standout event for me. After a year of hard work, a night of dancing and drinks in an amazing venue was very welcome!
What do you get up to during your lunch breaks?
On a typical lunch break I will either grab a free salad from the canteen or take advantage of the great street food close to the office. I also (try to) make the most of the yoga and Pilates classes on offer!
Tell us a random fact about yourself.
I am a huge burger fan and am determined to find the best burger in London! Working in East London is a prime research location.