We will be discussing tried and tested ways to measure the success of content, giving brands and marketing managers more effective frameworks of measurement and tips on how to start the conversation and create a business case for content marketing.
In this roundtable, we'll look at how micro-conversions and engagements can be signals of user intent and how this information can be used to compare personas/user groups on the website.
Дата: 24 апреля, вторник
Время: 9.30 - 12.00
Место: московский офис Forward3D, Охотный Ряд, 2, Meeting Point, 5 этаж, 9 подъез
Формат: Бизнес-завтрак, новости от Yandex и Вконтакте, презентация кейсов.
Date: Tuesday 24 April 2018
Time : 9.30 - 12.00
Venue: Forward3D Moscow branch, Business centre “Moskva”,Okhotnyi Ryad str. 2, “Meeting point”, 5th floor, podiezd 9
Format: Roundtable & Business Breakfast
24 апреля в московском офисе британского performance-marketing агентства Forward3D состоится бизнес-завтрак, посвященный эффективному запуску и управлению рекламными кампаниями онлайн.
Представители Яндекса и ВКонтакте поделятся нововведениями и расскажут о возможностях для эффективного продвижения брендов. На встрече будут представлены кейсы Forward3D по performance marketing, реализованные в 2017 году. Команда агентства расскажет об актуальных трендах digital-продвижения и поделится успешными кейсами своих ключевых клиентов.
Forward3D’s Moscow office will be hosting a business breakfast and roundtable on Tuesday the 24th of April. In collaboration with the search engine holding the biggest market share in Russia, Yandex, and the biggest Russian social network VK, we will be discussing efficient ways to run performance marketing campaigns in Russia.
Yandex and VK representatives will also share insights & case studies and provide essential updates on the opportunities and new features of paid search and social media biddable ads. Forward3D team will present case studies based on 2017 performance-marketing activities.
Тайминг мероприятия: 9.30 – 12.00
9.30 – Сбор участников, завтрак
10.00 – Обзор обновленных возможностей и инструментов Яндекса
10.30 – Обзор обновленных возможностей и инструментов ВКонтакте
11.00 – Ключ к успеху на российском рынке. Performance-marketing в действии. Презентация кейсов Forward3D, обзор эффективных digital инструментов и технологий
11.30 – Кофе-брейк, нетворкинг
Event running time: 9.30 am – 12.00 pm
9.30 – Arrivals
10.00 – Update from Yandex
10.30 – Update from VK
11.00 – How to be successful in Russia? Performance marketing in action. Case studies from Forward3D, overview of efficient digital tools.
11.30 – Networking & Drinks
What will be covered:
Специальные гости: CHANEL, Яндекс, ВКонтакте, SVMoscow
Special guests: CHANEL, Yandex, VK, SVMoscow
Forward3D will be hosting a private round table for current clients and our wider network in San Francisco and the Bay Area. We will be discussing international digital marketing, with a focus on the Asia Pacific region outlining marketing nuances and local unique advertising engines.
Forward3D will be discussing tried and tested ways to measure the success of content, giving brands and marketing managers more effective frameworks of measurement and tips on how to start the conversation and create a business case for content marketing.
Date: Friday 9th February
Time: 9.00am - 11.00am
Location: W Amsterdam, Spuistraat 175, Amsterdam, 1012 VN, Netherlands
Format: Private roundtable event - Limited places available
Forward3D is hosting a breakfast round table event at the W Hotel on Friday 9th February.
The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.
Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.
After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.
Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.
Key discussion points:
Date: Thursday 21st September
Time: 9:00am - 11:00am
Location: The Upper House Suite, 88 Queensway, Hong Kong
Format: Private Round Table - Limited seats available
Forward3D will be hosting a SYNC3D roundtable HK event on Thursday 21st of September 2017. The topic will centre around “Mastering Global & Local Search Advertising” and focus on advanced global strategies for Google and recommendations on how to effectively localise your search strategy to make the most of Baidu, Yandex, Naver and Yahoo JP.
Event Running Time: 9.00am - 11.00am
What will be covered:
1. Advanced global strategies for Google in HK/TW and rest of SEA
2. Adapt to local search engines across APAC (Baidu, Yandex, Naver and Yahoo JP)
Richard sits as the Head of APAC at Forward3D. He is responsible for overseeing the agency's strategy, relationships, and operations across the region. Richard also helps clients formulate expansion strategies to enter new markets and extend activity onto regional platforms. He has significant experience in search advertising across platforms such as Google, Baidu, Naver and Yahoo JP. He will be sharing his experience and recommendations on how to leverage search marketing to maximise your activity in key markets.
Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within this market.
Forward3D will be hosting an afternoon of seminars and roundtables on Tuesday 9th May.
Date: Tuesday 9th May
Time: 2.30pm - 5.00pm
Location: Forward3D, 100 Leman St, London, E1 8EU
Format: Presentations & roundtable - Limited availability
In collaboration with Yahoo! JAPAN, Yandex and Naver, we will be discussing the challenges of expanding into Japan, Russia and Korea. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within these markets.
Event running time: 2.30pm - 5.30pm
What will be covered:
1. Clear digital landscape and market overviews for Japan, Russia and Korea
2. Presentations from Yahoo! JAPAN, Yandex, Naver and Forward3D's international experts
3. Insight into the advertising opportunities across paid search within these markets
Tatsuya Kaneto - Managing Director, Yahoo! JAPAN Marketing
Tatsuya is a managing director of YJ Marketing, wholly owned subsidiary of Yahoo! JAPAN, established in 2014 to support oversea based clients. Previously, Tatsuya had been dedicated to working with leading agencies and SMEs over 7 years at Yahoo! JAPAN. With wide knowledge of Japan market, Tatsuya has been working in London to help agencies and advertisers expand their business in Japan since 2016.
Tatiana Kalinina - Business Development Director, Yandex
Tatiana is responsible for building and developing relationships with key advertisers and partners of Yandex internationally, currently focusing on the UK. Tatiana has been with Yandex for 8 years and previously headed the international account management team based in Moscow HQ. Tatiana graduated from Oxford and prior to Yandex she worked on PR accounts in London, then sales and marketing in the investment banking industry.
Hannes Ben - Chief International Officer, Forward3D
Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business.
Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he could use his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.
Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).
Naver Certified Partner Forward3D Representative / Renae Lee, Korean Marketing Account Lead
Renae has been instrumental in building Forward3D’s Korean proposition and working closely with Naver to develop existing products as well as explore new products, services and functions. As one of the four only Naver certified partner agencies, it is Forward3D’s mission to introduce clients to the Naver landscape and make them aware of the variety of products and services available. Renae works closely with all Naver teams locally in Seoul to ensure she keeps abreast with any updates and identifies the latest trends relevant to clients interested in Naver.
Date: Thursday 23 March
Time: 5.30pm - 7.30pm
Location: Forward3D, 100 Leman St, London, E1 83U
Format: This a private event held for Year Here ventures
What we'll cover
When designing and developing a new website there are factors to consider to ensure that it's the most effective portal for your business. This may involve the content management system you choose to run your site, the way in which hierarchy is structured to make sure Google can crawl and index it or how to ensure the customer flows to the point of conversion, what ever that may be.
Within the workshop we aim to provide you with the nuts and bolts of the entire process, with focus on setup, content structure and content management. This workshop is for you if you are building your website currently, or if it's just launched.
Structure of the evening
We will kick off with a 30 minute overview of SEO, led by Forward3D staff, covering the foundation of making your website search engine ready.
To follow, we will share pizza and drinks and break out into targeted groups to focus on your own venture website. You will be provided with a mini Forward3D team from across departments who will work with you individually on areas you feel support is needed.
We look forward to seeing you at Leman Street!
For the second event in our SYNC3D series, we will be focusing on how SEO’s can keep up in such a critical time for Google’s algorithm updates. We will be sharing some digital marketing insights and learnings from our client portfolio across the luxury retail, travel and technology sectors.
Forward3D will be holding a series of 1-to-1 interviews at the CMO Inspired Conference, giving marketers a chance to discuss the key solutions Forward3D can provide them, such as Data Science & Attribution, Tech, Linguistics and Display & Programmatic, with our Head of Client & Strategic Partnerships, Supriya Dev-Purkaystha.
Head of Locaria, Lindsay Hong will be speaking at the Figaro Digital PPC & SEO Seminar, an afternoon of seminars where a team of industry experts will discuss new perspectives on content, link-building, PPC & SEO integration as well as advanced strategies that can be implemented right away.
We will be discussing the challenges of expanding into the Japanese market and sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the marketing opportunities across search, social and display channels in Japan.
The award-winning Festival of Marketing is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.
For two days in Tobacco Dock, East London, the Festival helps marketers connect and reconnect.
Based on a pattern identified by the client's CRM team, Forward3D and MR PORTER used CRM data in combination with Facebook retargeting capabilities to turn new buyers into regular customers, and in turn, hoped to influence the lifetime value of these customers.
Awards Ceremony 1
11:20 - 11:40
We built and implemented an optimisation strategy to increase the efficiency of MR PORTER’s US PPC activity during a crucial promotional period, which is now set to be rolled out across all global markets.
Awards Ceremony 10
14:20 - 14:40
Stand UKTI 2
30th September - 1st October
Forward3D is exhibiting at the eCommerce Expo 2015 as part of the UKTI Pavillion, focusing on how businesses can successfully expand their international activity through digital marketing. The eCommerce Expo is the UK’s biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services.
Introduction to Performance Linguistics
1st October, 12:15 - 13:00
Cross Border Theatre
Forward3D EVP International, Hannes Ben and Operations and Business Director, Lindsay Hong will be speaking at the eCommerce Expo, delivering a 45 minute session in the Cross Border Theatre. The topic of the talk will be 'Performance Linguistics'.
The talk will explore the common pitfalls that advertisers face when looking to grow their business online in new languages and across regionally-specific platforms. The focus will be on providing tangible examples of how marketers operating in multiple markets can overcome the problems identified.
The UK Trade & Investment governmental department is holding a 'Doing Business in South Korea' event and has invited Forward3D to join its panel of leading industry sector experts to address the challenges businesses face in expanding to South Korea and how to successfully overcome them.
This event is being held in the Rose Theatre and is part of the Kingston Welcomes Korea Festival, taking place from 30 July to 8 August 2015.
Demystifying Korea's Digital Landscape
In this session we will introduce you to Korea's digital marketing landscape, explaining the channels available to exporters looking to grow their online presence there. We will provide an insight into how to use an Agile approach to Korean market entry, through its dominant search engine, Naver.
The presentation will be given by Hannes Ben, EVP International at Forward3D. Hannes has been working in international marketing and localisation for over 10 years and has knowledge of over 12 languages. April Koh, Korean Marketing Manager will also be present to answer any questions.