Mastering Global & Local Search Advertising
Sep
21
9:00 AM09:00

Mastering Global & Local Search Advertising

Date: Thursday 21st September
Time: 9:00am - 11:00am
Location: The Upper House Suite, 88 Queensway, Hong Kong
Format: Private Round Table - Limited seats available
Breakfast Provided

 

 

 

 

Forward3D will be hosting a SYNC3D roundtable HK event on Thursday 21st of September 2017.  The topic will centre around “Mastering Global & Local Search Advertising” and focus on advanced global strategies for Google and recommendations on how to effectively localise your search strategy to make the most of Baidu, Yandex, Naver and Yahoo JP.

 

Event Running Time: 9.00am - 11.00am

  • 8.45 – 9 | Arrivals 
  • 9 – 9.30 | Breakfast is Served 
  • 9.30 – 10 | Short presentation from Forward3D + Client 
  • 10 – 11 | Open Roundtable Discussion

 

What will be covered:
1. Advanced global strategies for Google in HK/TW and rest of SEA
2. Adapt to local search engines across APAC (Baidu, Yandex, Naver and Yahoo JP)
 

Moderator

 
richard circle.jpg

Richard sits as the Head of APAC at Forward3D. He is responsible for overseeing the agency's strategy, relationships, and operations across the region. Richard also helps clients formulate expansion strategies to enter new markets and extend activity onto regional platforms. He has significant experience in search advertising across platforms such as Google, Baidu, Naver and Yahoo JP. He will be sharing his experience and recommendations on how to leverage search marketing to maximise your activity in key markets.

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Search & Social in China
Jun
15
2:30 PM14:30

Search & Social in China

Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within this market. 

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Paid Search in Complex Markets
May
9
2:30 PM14:30

Paid Search in Complex Markets

Forward3D will be hosting an afternoon of seminars and roundtables on Tuesday 9th May.

Date: Tuesday 9th May
Time: 2.30pm - 5.00pm
Location: Forward3D, 100 Leman St, London, E1 8EU
Format: Presentations & roundtable - Limited availability
Refreshments Provided

 

 


In collaboration with Yahoo! JAPAN, Yandex and Naver, we will be discussing the challenges of expanding into Japan, Russia and Korea. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within these markets. 

 

Event running time: 2.30pm - 5.30pm

  • 2.15pm - 2.30pm - Arrivals
  • 2.30pm - 4.00pm - Presentation
  • 4.00pm - 4.30pm - Open Q&A session
  • 4.30pm onwards - Networking & Drinks

What will be covered: 

 

1. Clear digital landscape and market overviews for Japan, Russia and Korea

 

2. Presentations from Yahoo! JAPAN, Yandex, Naver and Forward3D's international experts

 

3. Insight into the advertising opportunities across paid search within these markets

 

 

Speakers

 

Tatsuya Kaneto - Managing Director, Yahoo! JAPAN Marketing

 

Tatsuya is a managing director of YJ Marketing, wholly owned subsidiary of Yahoo! JAPAN, established in 2014 to support oversea based clients. Previously, Tatsuya had been dedicated to working with leading agencies and SMEs over 7 years at Yahoo! JAPAN.  With wide knowledge of Japan market, Tatsuya has been working in London to help agencies and advertisers expand their business in Japan since 2016.

 

 

 

Tatiana Kalinina - Business Development Director, Yandex


Tatiana is responsible for building and developing relationships with key advertisers and partners of Yandex internationally, currently focusing on the UK. Tatiana has been with Yandex for 8 years and previously headed the international account management team based in Moscow HQ. Tatiana graduated from Oxford and prior to Yandex she worked on PR accounts in London, then sales and marketing in the investment banking industry.
 

 

 

 

Hannes Ben - Chief International Officer, Forward3D

 

Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business.
 
Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he could use his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.
 
Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).

 
 

Naver Certified Partner Forward3D Representative / Renae Lee, Korean Marketing Account Lead


Renae has been instrumental in building Forward3D’s Korean proposition and working closely with Naver to develop existing products as well as explore new products, services and functions. As one of the four only Naver certified partner agencies, it is Forward3D’s mission to introduce clients to the Naver landscape and make them aware of the variety of products and services available. Renae works closely with all Naver teams locally in Seoul to ensure she keeps abreast with any updates and identifies the latest trends relevant to clients interested in Naver.

 

 

 

 

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Mar
23
5:00 PM17:00

Transform3D: Nuts & Bolts

Date: Thursday 23 March
Time: 5.30pm - 7.30pm
Location: Forward3D, 100 Leman St, London, E1 83U
Format: This a private event held for Year Here ventures
Refreshments Provided

 
 

What we'll cover


When designing and developing a new website there are factors to consider to ensure that it's the most effective portal for your business. This may involve the content management system you choose to run your site, the way in which hierarchy is structured to make sure Google can crawl and index it or how to ensure the customer flows to the point of conversion, what ever that may be. 

Within the workshop we aim to provide you with the nuts and bolts of the entire process, with focus on setup, content structure and content management. This workshop is for you if you are building your website currently, or if it's just launched.

 

Structure of the evening


We will kick off with a 30 minute overview of SEO, led by Forward3D staff, covering the foundation of making your website search engine ready.
 
To follow, we will share pizza and drinks and break out into targeted groups to focus on your own venture website. You will be provided with a mini Forward3D team from across departments who will work with you individually on areas you feel support is needed. 

 

We look forward to seeing you at Leman Street!

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SYNC3D: SEO & Organic Performance
Oct
21
9:00 AM09:00

SYNC3D: SEO & Organic Performance

For the second event in our SYNC3D series, we will be focusing on how SEO’s can keep up in such a critical time for Google’s algorithm updates. We will be sharing some digital marketing insights and learnings from our client portfolio across the luxury retail, travel and technology sectors.

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Figaro Digital - PPC & SEO Seminar
Apr
14
4:30 PM16:30

Figaro Digital - PPC & SEO Seminar

Head of Locaria, Lindsay Hong will be speaking at the Figaro Digital PPC & SEO Seminar, an afternoon of seminars where a team of industry experts will discuss new perspectives on content, link-building, PPC & SEO integration as well as advanced strategies that can be implemented right away.

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Masters of Marketing Awards
Nov
11
to Nov 12

Masters of Marketing Awards

  • Tobacco Dock, Wapping Lane London, E1W United Kingdom (map)
  • Google Calendar ICS

Forward3D has been shortlisted for two awards in the Masters of Marketing, which are part of the upcoming Festival of Marketing

 

The award-winning Festival of Marketing is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

 

For two days in Tobacco Dock, East London, the Festival helps marketers connect and reconnect.

 

 
 

 

Forward3D's Nominations: 

 

  • CRM and Loyalty - Influencing Lifetime Customer Value through Data for MR PORTER

Based on a pattern identified by the client's CRM team, Forward3D and MR PORTER used CRM data in combination with Facebook retargeting  capabilities to turn new buyers into regular customers, and in turn, hoped to influence the lifetime value of these customers. 

 

Wednesday 11th November

Awards Ceremony 1

11:20 - 11:40

 

  • Search Marketing - Maximising the Commercial Potential of Seasonal Promotions for MR PORTER

We built and implemented an optimisation strategy to increase the efficiency of MR PORTER’s US PPC activity during a crucial promotional period, which is now set to be rolled out across all global markets.

 

Thursday 12th November

Awards Ceremony 10

14:20 - 14:40
 
 

View the full list of categories and shortlisted entries.

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eCommerce Expo 2015
Sep
30
to Oct 1

eCommerce Expo 2015

Stand UKTI 2

Olympia London

30th September - 1st October

 

View our exhibitor profile here.  

 

Forward3D is exhibiting at the eCommerce Expo 2015 as part of the UKTI Pavillion, focusing on how businesses can successfully expand their international  activity through digital marketing. The eCommerce Expo is the UK’s biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services.

 

Introduction to Performance Linguistics  

 

1st October, 12:15 - 13:00

Cross Border Theatre

 

 

Forward3D EVP International, Hannes Ben and Operations and Business Director, Lindsay Hong will be speaking at the eCommerce Expo, delivering a 45 minute session in the Cross Border Theatre. The topic of the talk will be 'Performance Linguistics'. 

 

The talk will explore the common pitfalls that advertisers face when looking to grow their business online in new languages and across regionally-specific platforms. The focus will be on providing tangible examples of how marketers operating in multiple markets can overcome the problems identified. 

 

Click here for a profile of Forward3D EVP International, Hannes Ben.

 

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Demystifying Korea's Digital Landscape
Aug
5
9:00 AM09:00

Demystifying Korea's Digital Landscape

The UK Trade & Investment governmental department is holding a 'Doing Business in South Korea' event and has invited Forward3D to join its  panel of leading industry sector experts to address the challenges businesses face in expanding to South Korea and how to successfully overcome them.

 

This event is being held in the Rose Theatre and is part of the Kingston Welcomes Korea Festival, taking place from 30 July to 8 August 2015.

 

 
 


OUR TALK:

Demystifying Korea's Digital Landscape


In this session we will introduce you to Korea's digital marketing landscape, explaining the channels  available to exporters looking to grow their online presence there. We will provide an insight into how to use an Agile approach to Korean market entry, through its dominant search engine, Naver.


The presentation will be given by Hannes Ben,  EVP International at Forward3D. Hannes has been working in international marketing and localisation for over 10 years and has knowledge of over 12 languages. April Koh, Korean Marketing Manager will also be present to answer any questions.

 
 
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ecomTeam - Taking ecommerce to the TOP
Apr
2
to Apr 3

ecomTeam - Taking ecommerce to the TOP

As part of ecomTeam's Taking eCommerce to the TOP event, taking place in Brașov, Romania, Jack Norell from our SEO team will be delivering an  Ecommerce SEO 101 workshop. The session is titled eRetail: From average to great in 2015. The emphasis will be on how attendees can improve search engine performance and wider customer appeal.

 

Covering best practice across content, UX and Search Engine Optimisation, this workshop will provide a comprehensive road map to follow. And Jack will also share the worst and most common SEO pitfalls to avoid.

 

You can read more about the workshop here

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