Feb
28
9:00 AM09:00

Measuring the Effectiveness of Content

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Date:  Wednesday 28th February

Time:  9.00am - 11.00am

Location:  110 Bishopsgate, London EC2N 4AY

Format:  Private roundtable event - Limited places available

 

Refreshments provided

 

 

 

 

We will be discussing tried and tested ways to measure the success of content, giving brands and marketing managers more effective frameworks of measurement and tips on how to start the conversation and create a business case for content marketing.

 

After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.

 

Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.

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Mar
13
9:00 AM09:00

APAC Market Complexities

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Date: Tuesday 13th of March 2018
Time: 9:00am - 11:00am
Location: Hotel Zelos, Downtown (12 4th Street, San Francisco, CA 94103) 
Format: Private Round Table - Limited seats available Breakfast Provided
 

 

 

 

 

 

Forward3D will be hosting a private round table for current clients and our wider network in San Francisco and the Bay Area. We will be discussing  international digital marketing, with a focus on the Asia Pacific region outlining marketing nuances and local unique advertising engines.

 

We will be exploring how brands can simply and successfully scale their business into new international territories by leveraging biddable media, content and social marketing channels. Our clients and Forward3D experts, will be sharing insights, experiences, and techniques, for delivering advanced performance marketing strategies across APAC markets such as China, South Korea and Japan. 

 

We will be extending the invitation to this educational and peer-to-peer session to other senior digital marketeers based in San Francisco, in order to discuss your experiences and perceptions of marketing online internationally with digital media.

 

To request an invite, please fill out the form below and one of our events team will be in touch.

 

Why Attend? 

  • Attendees will gain a greater understanding of: 
  • The digital landscape in APAC markets such as China, South Korea,  Japan and Russia
  • How to effectively localise your search strategy to make the most of Baidu, Yandex, Naver and Yahoo JP.
  • What are the prerequisite to kickstart your social activities on WeChat, Weibo, LINE, Kakao Talk and Vkontakte
  • How to effectively gauge demand for your brand in a new market or region.
  • The major similarities and differences between the international search & social engines and advertising solutions 
  • The key factors that drive successful market entries and sustainable performance 
  • Insights into the experiences of brands that are currently running complex, multilingual campaigns across multiple markets

 

Previous Attendees Included Cisco, Dropbox, Zendesk, Eventbrite, Square, AppDynamics, Turo, Zoosk, Uber and Cloudflare.
 

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Baidu Search in China
Mar
22
9:00 AM09:00

Baidu Search in China

Date:  Thursday 22nd March

Time:  9.30am - 11.30am

Location:  Forward3D, 100 Leman St, London, E18EU

Format:  Presentations - Limited availability

 

Refreshments Provided

 

 

 

 

 

Baidu & Forward3D will be hosting an event on 22 Mar, where we will be announcing the launch of our exclusive partnership with Baidu as the first and only Baidu Training and Certification Center in Europe. This will then be followed by a seminar presented by Baidu’s General Manager, Linda Lin, and Key Account Manager, Kevin Huang, which will focus on how brands can launch / run successful campaigns in China, and key innovation and technology updates by Baidu.

 

Event Running Time:

  • 9.00 - Guest Arrivals
  • 9.30 - Welcome Speech from Baidu
  • 10.00 - Baidu - Facilitate your business in China
  • 10.30 - Baidu Products Intro & Case Study
  • 11.00 - China Digital Marketing Insights
  • 11.30 - Q&A
  • 12.00 - Networking

 

What will be covered:  

 

1. Approach and tactics for Paid Search in China

2. Baidu latest product updates

3. Success stories and case studies across various verticals in China

    Speakers (Need Images)

    • Baidu General Manager, Linda Lin
    • Baidu Key Account Manager, Kevin Huang
    • Forward3d Chief International Officer, Hannes Ben
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    Feb
    9
    9:00 AM09:00

    Advanced Performance Optimisation

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    Date:  Friday 9th February

    Time:  9.00am - 11.00am

    Location:  W Amsterdam, Spuistraat 175, Amsterdam, 1012 VN, Netherlands 

    Format:  Private roundtable event - Limited places available

    Refreshments provided

     

     

     

     

    Forward3D is hosting a breakfast round table event at the W Hotel on Friday 9th February.

     

    The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.

     

    Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.

     

    After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.

     

    Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.

     

    Key discussion points:

    • Multichannel Measurement - Assessing de-duplicated performance across multiple performance channels
    • Evaluation of Indirect Performance - How do we understand relationships between offline and online?
    • Media Mix Planning - Understanding the roles of a balanced marketing mix
    • Campaign Optimisation - Using data to drive efficiency in performance campaigns
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    Mastering Global & Local Search Advertising
    Sep
    21
    9:00 AM09:00

    Mastering Global & Local Search Advertising

    Date: Thursday 21st September
    Time: 9:00am - 11:00am
    Location: The Upper House Suite, 88 Queensway, Hong Kong
    Format: Private Round Table - Limited seats available
    Breakfast Provided

     

     

     

     

    Forward3D will be hosting a SYNC3D roundtable HK event on Thursday 21st of September 2017.  The topic will centre around “Mastering Global & Local Search Advertising” and focus on advanced global strategies for Google and recommendations on how to effectively localise your search strategy to make the most of Baidu, Yandex, Naver and Yahoo JP.

     

    Event Running Time: 9.00am - 11.00am

    • 8.45 – 9 | Arrivals 
    • 9 – 9.30 | Breakfast is Served 
    • 9.30 – 10 | Short presentation from Forward3D + Client 
    • 10 – 11 | Open Roundtable Discussion

     

    What will be covered:
    1. Advanced global strategies for Google in HK/TW and rest of SEA
    2. Adapt to local search engines across APAC (Baidu, Yandex, Naver and Yahoo JP)
     

    Moderator

     
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    Richard sits as the Head of APAC at Forward3D. He is responsible for overseeing the agency's strategy, relationships, and operations across the region. Richard also helps clients formulate expansion strategies to enter new markets and extend activity onto regional platforms. He has significant experience in search advertising across platforms such as Google, Baidu, Naver and Yahoo JP. He will be sharing his experience and recommendations on how to leverage search marketing to maximise your activity in key markets.

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    Search & Social in China
    Jun
    15
    2:30 PM14:30

    Search & Social in China

    Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within this market. 

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    Paid Search in Complex Markets
    May
    9
    2:30 PM14:30

    Paid Search in Complex Markets

    Forward3D will be hosting an afternoon of seminars and roundtables on Tuesday 9th May.

    Date: Tuesday 9th May
    Time: 2.30pm - 5.00pm
    Location: Forward3D, 100 Leman St, London, E1 8EU
    Format: Presentations & roundtable - Limited availability
    Refreshments Provided

     

     


    In collaboration with Yahoo! JAPAN, Yandex and Naver, we will be discussing the challenges of expanding into Japan, Russia and Korea. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within these markets. 

     

    Event running time: 2.30pm - 5.30pm

    • 2.15pm - 2.30pm - Arrivals
    • 2.30pm - 4.00pm - Presentation
    • 4.00pm - 4.30pm - Open Q&A session
    • 4.30pm onwards - Networking & Drinks

    What will be covered: 

     

    1. Clear digital landscape and market overviews for Japan, Russia and Korea

     

    2. Presentations from Yahoo! JAPAN, Yandex, Naver and Forward3D's international experts

     

    3. Insight into the advertising opportunities across paid search within these markets

     

     

    Speakers

     

    Tatsuya Kaneto - Managing Director, Yahoo! JAPAN Marketing

     

    Tatsuya is a managing director of YJ Marketing, wholly owned subsidiary of Yahoo! JAPAN, established in 2014 to support oversea based clients. Previously, Tatsuya had been dedicated to working with leading agencies and SMEs over 7 years at Yahoo! JAPAN.  With wide knowledge of Japan market, Tatsuya has been working in London to help agencies and advertisers expand their business in Japan since 2016.

     

     

     

    Tatiana Kalinina - Business Development Director, Yandex


    Tatiana is responsible for building and developing relationships with key advertisers and partners of Yandex internationally, currently focusing on the UK. Tatiana has been with Yandex for 8 years and previously headed the international account management team based in Moscow HQ. Tatiana graduated from Oxford and prior to Yandex she worked on PR accounts in London, then sales and marketing in the investment banking industry.
     

     

     

     

    Hannes Ben - Chief International Officer, Forward3D

     

    Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business.
     
    Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he could use his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.
     
    Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).

     
     

    Naver Certified Partner Forward3D Representative / Renae Lee, Korean Marketing Account Lead


    Renae has been instrumental in building Forward3D’s Korean proposition and working closely with Naver to develop existing products as well as explore new products, services and functions. As one of the four only Naver certified partner agencies, it is Forward3D’s mission to introduce clients to the Naver landscape and make them aware of the variety of products and services available. Renae works closely with all Naver teams locally in Seoul to ensure she keeps abreast with any updates and identifies the latest trends relevant to clients interested in Naver.

     

     

     

     

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    Mar
    23
    5:00 PM17:00

    Transform3D: Nuts & Bolts

    Date: Thursday 23 March
    Time: 5.30pm - 7.30pm
    Location: Forward3D, 100 Leman St, London, E1 83U
    Format: This a private event held for Year Here ventures
    Refreshments Provided

     
     

    What we'll cover


    When designing and developing a new website there are factors to consider to ensure that it's the most effective portal for your business. This may involve the content management system you choose to run your site, the way in which hierarchy is structured to make sure Google can crawl and index it or how to ensure the customer flows to the point of conversion, what ever that may be. 

    Within the workshop we aim to provide you with the nuts and bolts of the entire process, with focus on setup, content structure and content management. This workshop is for you if you are building your website currently, or if it's just launched.

     

    Structure of the evening


    We will kick off with a 30 minute overview of SEO, led by Forward3D staff, covering the foundation of making your website search engine ready.
     
    To follow, we will share pizza and drinks and break out into targeted groups to focus on your own venture website. You will be provided with a mini Forward3D team from across departments who will work with you individually on areas you feel support is needed. 

     

    We look forward to seeing you at Leman Street!

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    SYNC3D: SEO & Organic Performance
    Oct
    21
    9:00 AM09:00

    SYNC3D: SEO & Organic Performance

    For the second event in our SYNC3D series, we will be focusing on how SEO’s can keep up in such a critical time for Google’s algorithm updates. We will be sharing some digital marketing insights and learnings from our client portfolio across the luxury retail, travel and technology sectors.

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    Figaro Digital - PPC & SEO Seminar
    Apr
    14
    4:30 PM16:30

    Figaro Digital - PPC & SEO Seminar

    Head of Locaria, Lindsay Hong will be speaking at the Figaro Digital PPC & SEO Seminar, an afternoon of seminars where a team of industry experts will discuss new perspectives on content, link-building, PPC & SEO integration as well as advanced strategies that can be implemented right away.

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    Masters of Marketing Awards
    Nov
    11
    to Nov 12

    Masters of Marketing Awards

    • Tobacco Dock, Wapping Lane London, E1W United Kingdom (map)
    • Google Calendar ICS

    Forward3D has been shortlisted for two awards in the Masters of Marketing, which are part of the upcoming Festival of Marketing

     

    The award-winning Festival of Marketing is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.

     

    For two days in Tobacco Dock, East London, the Festival helps marketers connect and reconnect.

     

     
     

     

    Forward3D's Nominations: 

     

    • CRM and Loyalty - Influencing Lifetime Customer Value through Data for MR PORTER

    Based on a pattern identified by the client's CRM team, Forward3D and MR PORTER used CRM data in combination with Facebook retargeting  capabilities to turn new buyers into regular customers, and in turn, hoped to influence the lifetime value of these customers. 

     

    Wednesday 11th November

    Awards Ceremony 1

    11:20 - 11:40

     

    • Search Marketing - Maximising the Commercial Potential of Seasonal Promotions for MR PORTER

    We built and implemented an optimisation strategy to increase the efficiency of MR PORTER’s US PPC activity during a crucial promotional period, which is now set to be rolled out across all global markets.

     

    Thursday 12th November

    Awards Ceremony 10

    14:20 - 14:40
     
     

    View the full list of categories and shortlisted entries.

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    eCommerce Expo 2015
    Sep
    30
    to Oct 1

    eCommerce Expo 2015

    Stand UKTI 2

    Olympia London

    30th September - 1st October

     

    View our exhibitor profile here.  

     

    Forward3D is exhibiting at the eCommerce Expo 2015 as part of the UKTI Pavillion, focusing on how businesses can successfully expand their international  activity through digital marketing. The eCommerce Expo is the UK’s biggest marketplace for buyers and suppliers of the latest ecommerce technology, products and services.

     

    Introduction to Performance Linguistics  

     

    1st October, 12:15 - 13:00

    Cross Border Theatre

     

     

    Forward3D EVP International, Hannes Ben and Operations and Business Director, Lindsay Hong will be speaking at the eCommerce Expo, delivering a 45 minute session in the Cross Border Theatre. The topic of the talk will be 'Performance Linguistics'. 

     

    The talk will explore the common pitfalls that advertisers face when looking to grow their business online in new languages and across regionally-specific platforms. The focus will be on providing tangible examples of how marketers operating in multiple markets can overcome the problems identified. 

     

    Click here for a profile of Forward3D EVP International, Hannes Ben.

     

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    Demystifying Korea's Digital Landscape
    Aug
    5
    9:00 AM09:00

    Demystifying Korea's Digital Landscape

    The UK Trade & Investment governmental department is holding a 'Doing Business in South Korea' event and has invited Forward3D to join its  panel of leading industry sector experts to address the challenges businesses face in expanding to South Korea and how to successfully overcome them.

     

    This event is being held in the Rose Theatre and is part of the Kingston Welcomes Korea Festival, taking place from 30 July to 8 August 2015.

     

     
     


    OUR TALK:

    Demystifying Korea's Digital Landscape


    In this session we will introduce you to Korea's digital marketing landscape, explaining the channels  available to exporters looking to grow their online presence there. We will provide an insight into how to use an Agile approach to Korean market entry, through its dominant search engine, Naver.


    The presentation will be given by Hannes Ben,  EVP International at Forward3D. Hannes has been working in international marketing and localisation for over 10 years and has knowledge of over 12 languages. April Koh, Korean Marketing Manager will also be present to answer any questions.

     
     
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    ecomTeam - Taking ecommerce to the TOP
    Apr
    2
    to Apr 3

    ecomTeam - Taking ecommerce to the TOP

    As part of ecomTeam's Taking eCommerce to the TOP event, taking place in Brașov, Romania, Jack Norell from our SEO team will be delivering an  Ecommerce SEO 101 workshop. The session is titled eRetail: From average to great in 2015. The emphasis will be on how attendees can improve search engine performance and wider customer appeal.

     

    Covering best practice across content, UX and Search Engine Optimisation, this workshop will provide a comprehensive road map to follow. And Jack will also share the worst and most common SEO pitfalls to avoid.

     

    You can read more about the workshop here

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