"Black Hat" V's "White Hat" tactics in SEO are hotly debated and normally divides the industry into two camps. Following on from our SEO Director, Danielle Fudge talk at Brighton SEO 2013, we looked closer at the tactics that both side use to build links and debating quantity over quality when it comes to link building.
Kelvin Newman is the founder of BrightonSEO & the Content Marketing Show two of the fastest growing and 'free-est' digital marketing events in the UK, he's also strategy director at SiteVisibility a boutique digital marketing agency and co-founder of ClockworkTalent, a specialist digital marketing recruiter. Put it this way, he's got a lot of different business cards at the moment.
Nick Garner if CEO of SearchWorks Digital a search marketing agency based in London and Leeds. He specialises in advanced SEO in tough market segments, including iGaming. Nick takes time out to understand why 'spammers still rank' so he can employ the best bits in sustainable long term SEO projects for brands. He lives in London, is lucky enough to have a wonderful family, likes big motorbikes and canoeing, whilst obsessively seeking clarity on SEO.
James Ray is a seasoned SEO practitioner with 8 years in the search industry. Currently SEO Director at Forward3D, James has provided enterprise SEO strategy to clients such as Hallmark Cards, Irwin Mitchell Solicitors and Find a Property generating significant traffic and revenue increases across the board.
Working in new media for over 8 years, Oliver has worked for a range of brands including eBay and SportBusiness.com. Digital Marketing Manager at Koozai, Oliver enjoys all aspects of online marketing, including Search Engine Optimisation, Pay Per Click Advertising and Social Media management. Oliver has managed SEO projects in extremely competitive sectors including finance and insurance. To date, he has won a number of awards for his SEO work and has also been featured in a number of publications, including Virgin online