Thursday 14th April
The Hospital Club
Forward3D is partnering with Figaro Digital for an afternoon of seminars where a team of industry experts will discuss new perspectives on content, link-building, PPC & SEO integration as well as advanced strategies that can be implemented right away.
As part of the schedule, Head of Locaria, Lindsay Hong will be delivering a 30 minute presentation on Performance Linguistics.
Head of Locaria
4.30pm - 5.00pm
Investing in Words: Introducing Performance Linguistics to Measure International Search Success
Delivering search campaigns in multiple languages is complex and often requires heavy investment. Marketers must understand the customer, engage them in a localised proposition, maintain linguistic standards and respect existing brand guidelines. This is further complicated for advertisers due to search engines often imposing restrictions on the the use of particular terms, the length of ad copy, and other regional level regulations. So how do you know if the words you are investing in are worth it?
Lindsay will discuss how to link linguistics to analytics, measure impact of international content against business KPI's and effectively manage multi-lingual copywriters, even if you don't speak the language.
To request an invitation, please complete the form below.