Paid Search in Complex Markets

Date:
Time:
Venue: 100 Leman Street, London, England, E18EU

Forward3D will be hosting an afternoon of seminars and roundtables on Tuesday 9th May.

Date: Tuesday 9th May
Time: 2.30pm - 5.00pm
Location: Forward3D, 100 Leman St, London, E1 8EU
Format: Presentations & roundtable - Limited availability
Refreshments Provided

 

 


In collaboration with Yahoo! JAPAN, Yandex and Naver, we will be discussing the challenges of expanding into Japan, Russia and Korea. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within these markets. 

 

Event running time: 2.30pm - 5.30pm

  • 2.15pm - 2.30pm - Arrivals
  • 2.30pm - 4.00pm - Presentation
  • 4.00pm - 4.30pm - Open Q&A session
  • 4.30pm onwards - Networking & Drinks

What will be covered: 

 

1. Clear digital landscape and market overviews for Japan, Russia and Korea

 

2. Presentations from Yahoo! JAPAN, Yandex, Naver and Forward3D's international experts

 

3. Insight into the advertising opportunities across paid search within these markets

 

 

Speakers

 

Tatsuya Kaneto - Managing Director, Yahoo! JAPAN Marketing

 

Tatsuya is a managing director of YJ Marketing, wholly owned subsidiary of Yahoo! JAPAN, established in 2014 to support oversea based clients. Previously, Tatsuya had been dedicated to working with leading agencies and SMEs over 7 years at Yahoo! JAPAN.  With wide knowledge of Japan market, Tatsuya has been working in London to help agencies and advertisers expand their business in Japan since 2016.

 

 

 

Tatiana Kalinina - Business Development Director, Yandex


Tatiana is responsible for building and developing relationships with key advertisers and partners of Yandex internationally, currently focusing on the UK. Tatiana has been with Yandex for 8 years and previously headed the international account management team based in Moscow HQ. Tatiana graduated from Oxford and prior to Yandex she worked on PR accounts in London, then sales and marketing in the investment banking industry.
 

 

 

 

Hannes Ben - Chief International Officer, Forward3D

 

Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business.
 
Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he could use his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.
 
Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).

 
 

Naver Certified Partner Forward3D Representative / Renae Lee, Korean Marketing Account Lead


Renae has been instrumental in building Forward3D’s Korean proposition and working closely with Naver to develop existing products as well as explore new products, services and functions. As one of the four only Naver certified partner agencies, it is Forward3D’s mission to introduce clients to the Naver landscape and make them aware of the variety of products and services available. Renae works closely with all Naver teams locally in Seoul to ensure she keeps abreast with any updates and identifies the latest trends relevant to clients interested in Naver.

 

 

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