Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search within this market. 

Search & Social in China

Date:
Time:
Venue: 100 Leman Street, London, England, E1 8EU

Forward3D will be hosting an afternoon of seminars and roundtables on Thursday the 15th of June.

 

Date: Thursday 15th June

Time: 2.30pm - 5.00pm

Location: Forward3D, 100 Leman St, London, E1 8EU

Format: Presentations & roundtable - Limited availability

Refreshments Provided

 

 

 

 

Together with Forward3D International experts, we will be discussing the challenges of expanding into China. We will also be sharing some insights and experiences from delivering campaigns for our clients. Attendees will leave with a clear picture of the online advertising opportunities across paid search, SEO and social advertising within this market. 

 

Event Running Time: 2.30pm - 5.30pm

  • 2.15pm - 2.30pm - Arrivals
  • 2.30pm - 4.00pm - Presentation
  • 4.00pm - 4.30pm - Open Q&A session
  • 4.30pm onwards - Networking & Drinks

What will be covered:  


1. Paid search across Baidu, Sogou, 360 and Shenma


2. Social across Weibo and Wechat


3. SEO across local engines

 

Speakers

 

Hannes Ben - Chief International Officer, Forward3D

Hannes is the founder of Forward3D's APAC division and Locaria, the Forward Group's localisation and performance linguistics business. Having lived, worked and studied in China, Japan, Korea, Taiwan and Hong Kong, he uses his extensive APAC experience to quickly develop Forward3D’s APAC offering, establish presence in all core Asian markets and create strong business relationships with leadership teams of local platforms such as Baidu, 360, Wechat, Line, Y!J, Naver and DaumKakao.Hannes has been working in international digital marketing and performance linguistics for over 10 years and has knowledge of over 12 languages (three of them Asian).

 
 

Yanyan Froud - APAC Associate Director


Yanyan joined Forward3D in beginning of 2010 and has been helping clients establish and increase their presence in the far-east by specialising in digital marketing for the APAC regions. Her focus is on major markets such as Japan, South Korea, China, Hong Kong and Singapore, but has more than 10 years experience for the Chinese market across all major online channels including Paid Search, Display, Social and SEO.

 

Grace Wu - APAC Marketing Team Lead


Grace is a results-oriented professional with over 8 years' experience in online marketing and eCommerce, devoting her work to Forward3D since 2013 and focusing on multiple digital channels across the APAC region.  She collaborates closely with local in-market teams, specifically for China, to identify the latest trends and products across the region to help expand existing activities as well as explore new opportunities via PPC, Social, Display and SEO.