Round table event looking at what we can learn from using unique data sources and complex analyses to inform digital performance marketing campaigns.

Advanced Performance Optimisation

Date:
Time:
Venue: 110 Bishopsgate, London, England, EC2N 4AY
Advanced Performance Optimisation Event Banner

Date: Tuesday 26th September
Time: 9:00am - 11:00am
Location: 110 Bishopgate (formerly Heron Tower), London EC2A 4AY
Format: Private Round Table - Limited seats available
Breakfast Provided

 

 

 

Forward3D is hosting a breakfast round table event at Heron Tower on Tuesday 26th September.

 

The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.

 

Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.

 

After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.

 

Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider UK industry.

 

Key discussion points:

  • Multichannel Measurement - Assessing de-duplicated performance across multiple performance channels
  • Evaluation of Indirect Performance - How do we understand relationships between offline and online?
  • Media Mix Planning - Understanding the roles of a balanced marketing mix
  • Campaign Optimisation - Using data to drive efficiency in performance campaigns