Advanced Performance Optimisation

Date:
Time:
Venue: 175 Spuistraat, Amsterdam, NH, 1012 VN
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Date:  Friday 9th February

Time:  9.00am - 11.00am

Location:  W Amsterdam, Spuistraat 175, Amsterdam, 1012 VN, Netherlands 

Format:  Private roundtable event - Limited places available

Refreshments provided

 

 

 

 

Forward3D is hosting a breakfast round table event at the W Hotel on Friday 9th February.

 

The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.

 

Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.

 

After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.

 

Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.

 

Key discussion points:

  • Multichannel Measurement - Assessing de-duplicated performance across multiple performance channels
  • Evaluation of Indirect Performance - How do we understand relationships between offline and online?
  • Media Mix Planning - Understanding the roles of a balanced marketing mix
  • Campaign Optimisation - Using data to drive efficiency in performance campaigns
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