Date: Friday 9th February
Time: 9.00am - 11.00am
Location: W Amsterdam, Spuistraat 175, Amsterdam, 1012 VN, Netherlands
Format: Private roundtable event - Limited places available
Forward3D is hosting a breakfast round table event at the W Hotel on Friday 9th February.
The focus will be on ‘Advanced Performance Media Strategies’. We will be looking at what we can do, and what we can learn, from using unique data sources and complex analyses to inform digital performance marketing campaigns.
Our Head of Data Science will be sharing some recent work across the retail, travel and technology industries. Examples include: measuring the impact of OOH advertising on online purchases, considering the impact of digital marketing on in-store conversions, and implementing measurement plans to understand the true impact of investments in digital brand activity.
After a 30 minute presentation, we will be chairing an open peer-to-peer discussion session around several core topics.
Attendees will include senior digital marketing managers from our portfolio of clients, network of contacts and invitees from the wider European industry.
Key discussion points: