In this roundtable, we'll look at how micro-conversions and engagements can be signals of user intent and how this information can be used to compare personas/user groups on the website.

Building Effective Audiences for Digital Acquisition

Date:
Time:
Venue: 110 Bishopsgate, London, England, EC2N 4AY
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Date: Wednesday 2nd May

Time: 9.00am - 11.00am

Location: Heron Tower, 110 Bishopsgate, London EC2N 4AY

Format: Presentations - Limited availability

 

Breakfast Provided

 

 

Forward3D is hosting a breakfast round table event at Heron Tower on Wednesday 2nd May.

 

 

 

In this roundtable, we'll look at how micro-conversions and engagements can be signals of user intent and how this information can be used to compare personas/user groups on the website. Web analytics platforms can, and should, hold much more data than most marketers realise, which can help them understand web performance and marketing channels in much finer detail.

 

 

We'll cover the following points through discussions:

 

  • How does engagement with website functions impact conversion rate?
  • How to take personas and identify them on your website
  • What benefits you can see from comparing identified personas vs actual converters?
  • How does using web analytics data for personas and segmentation differ from traditional market research led segmentation?

 

Who is this roundtable for?

 

Data and web analytics specialists and digital marketing specialists.