Thursday 7th April
The Powerscourt Hotel, Dublin, Ireland
Forward3D is a featured sponsor of the CMO Digital Leaders Summit Europe taking place from 5th-7th April 2016. This summit will bring together 65 senior digital marketing decision makers and business leaders from across the continent.
As part of the event, Forward3D Directors, Wulfric Light-Wilkinson and Pete Newman will host the following workshop on Thursday 7th April:
9.15am - 9.55am
Beyond Attribution: Advanced Marketing Systems for Better Decision Making
Marketers are starting to use more complex attribution models to understand the value of digital marketing channels in multi-touch consumer paths. But once organisations have embraced this way of thinking about performance, where do they go from there? Forward3D strongly believe in using data science and advanced analytics to better understand marketing systems. These advanced marketing systems are defined as all of the factors that could potentially impact marketing channel efficiency as well as the causal relationships amongst them. In this briefing we will discuss our approach to mapping marketing relationships and several client case studies in the retail and travel industries.