The award-winning Festival of Marketing is the place where marketers, brands and agencies meet to celebrate, discover and shape the future of marketing.
For two days in Tobacco Dock, East London, the Festival helps marketers connect and reconnect.
Based on a pattern identified by the client's CRM team, Forward3D and MR PORTER used CRM data in combination with Facebook retargeting capabilities to turn new buyers into regular customers, and in turn, hoped to influence the lifetime value of these customers.
Awards Ceremony 1
11:20 - 11:40
We built and implemented an optimisation strategy to increase the efficiency of MR PORTER’s US PPC activity during a crucial promotional period, which is now set to be rolled out across all global markets.
Awards Ceremony 10
14:20 - 14:40