Given the sheer volume of social media users in the GCC and Shopbop’s relatively small social presence, Forward3D set out to improve the following metrics:
Through local market analysis and leveraging our previous experience executing social strategies in the region, the platforms selected for this project were Facebook, Instagram and Snapchat, with a focus on the UAE, Saudi Arabia and Kuwait.
After 2 months from the initial launch of the Arabic social activities, we had already increased the amount of revenue generated through social activity by over 100%. This included a doubling of revenue sourced on Shopbop’s most popular social channel – Instagram, a platform which is typically measured more on softer ‘brand metrics’, rather than performance marketing measurements, such as revenue.
The weekly traffic to the website increased by 2.6 times, whilst website engagement improved by 17% within the first 2 months.