Head of Data Science and Advanced Analytics
Jenny joined Forward3D as Head of Data and Advanced Analytics in mid 2015, taking on the responsibility for developing Forward3D’s data proposition through the creation of tools and products that are useful and relevant to digital marketers.
Having started her career working in paid search, Jenny understands the distinct challenges and shortfalls in insight that digital marketers face. She is therefore well-positioned to help create powerful solutions that solve industry, account or campaign-specific projects that can help inform business decisions.
From building a bespoke attribution modelling system to identifying the driving factors of business profitability to harnessing machine learning techniques to identify emerging keyword performance anomalies, Jenny’s data science team take on a varied range of tasks.
Jenny joined Forward3D having previously worked at Steak, and more recently for 360i where she created the agency’s Advanced Analytics department from scratch and grew it to be a viable and profitable business unit within its first year. Jenny’s career has included working for a diverse range of clients spanning the travel, fashion, technology, retail and financial service sectors.