PPC requires advertisers to make quick investment decisions based on historical performance activity across a large portfolio of keywords linked to products. Marketers want to funnel investment into their best performing products in order to deliver the best returns.
But how do you do this effectively if you have tens of millions of unique products on offer at any one time, each with very little performance history or brand recognition?
And how is this challenge for intelligent optimisation complicated further on a peer-to-peer ecommerce site where stock of specific products can deplete rapidly, new products are continually introduced and the product set is so wide that search term selection becomes difficult.
Forward3D was tasked with creating a PPC optimisation strategy to help an international ecommerce client drive more revenue within their ROAS targets, whilst overcoming the challenges described above.
With the client in an aggressive growth phase and striving to achieve tough targets across multiple markets, successful revenue growth was imperative.