Forward3D created an outreach strategy which leveraged both the agency’s existing network of fashion influencers in the region, and curated targets which had been identified for the brand. To help measure the qualitative elements of the influencer strategy, the KOLs were divided into tiers based on social followings, engagement levels, and perceived stature (from a local level perspective) within the fashion industry.
It was imperative that social media channels were created, applied and managed with local markets in mind. Forward3D’s in-house localisation division, were able to leverage a team of in-market native linguists, to ensure posts applied regional dialects, while keeping to the brands tone of voice and particular interests of each audience. This highly bespoke social strategy ensured consistency across both organic and paid social posts, and ensured maximum relevancy in messaging across geographies.
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