15 Years of Adwords: How Google excelled Through Innovation, Experience and Performance
Google AdWords launched 15 years ago with just 350 advertisers and has gone on to become a mandatory part of every marketer's online strategy. In an article for 12Ahead, Forward3D CEO, Martin McNulty discusses the impact that AdWords has had on the industry and explores some of the reasons why it has been such a runaway success.
"Imagine an advertising format that offered a discount to advertisers based on how popular the advert was. Imagine a media owner that actively penalised advertisers who delivered a bad shopping experience. It sounds like nirvana for consumers; but it’s not. In fact, it’s actually been around for 15 years in the form of Google AdWords..."
Read the full article here.