PR Coverage

How Facebook Stories might help travel tell its tale

In an article for Tnooz, Forward3D Head of Display, Sarah Flannery, discusses how Facebook Stories is set to be the latest platform for travel brands to engage with new customers. Although not a pioneering concept - following Snapchat and Instagram stories - Facebook has its own USPs such as scale and value.

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The travel industry in particular is well-attuned to video content. Bringing the realism as well as escapism of travel destinations to life, video can tell viewers so much more about a hotel, a beach, a restaurant or resort. We’ve already seen proof of the impact beautiful photography and the vivid storytelling of avid travellers can have. It’s time this was translated into video with reach to match. We’ve been using video to tell stories for a while now. We launched an Instagram Stories Ad for Virgin Holidays.