PR Coverage

WeChat 101 for Western marketers

In an article for CampaignAsia Head of Forward3D APAC, Richard Brosgill, discusses the challenges brands are facing with leading social platform WeChat. Richard looks into the reasons why only 10.4 percent of brand accounts are generating more than 10 percent of their sales revenue through the platform. 

With 900 million users, many spending over four hours a day on the app, there is still plenty of value to be had by brands advertising or building accounts. Forward3D is seeing more and more global brands that are keen to tap into the large and captive audience. However, a global approach, or replicating your Facebook strategy, won’t work. As with everything in China, you need to act local and play to the behaviour of the market.