PR Coverage

Why Amazon used traditional media to ensure Prime Day 2017 is its biggest shopping event yet

In an article for The Drum, Managing Director, Gary Reid comments on the Amazon Prime Day event. Gary states that this year's Prime Day is expected to generate $525m in revenue but that its performance will not make or break the company.

Much of the media’s focus, has rightly been on Amazon’s increasing dominance within the retail market. However, despite the inevitable headlines, Prime shouldn’t be the main focus for brands and agencies this week,” he added following WPP chief executive Sir Martin Sorrell’s comments on how Amazon is the ad industry’s ‘elephant in the room.