PR Coverage

IPA Bellwether Report Q2 2017

In an article for Exchange Wire, our Head of Strategy, Tom Manning, comments on the latest IPA Bellwether report which was released this Wednesday. The results suggest that Brexit, political uncertainty, and rising inflation are impacting financial prospects.

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The brand-safety issues that have been well-publicised recently were simply a vocal minority voicing something that the industry has been aware of for a long time, even outside of digital activity. As such, the improvements in targeting, measurement, and even the buying platforms themselves, have overcome those issues, particularly for upper-funnel activity, which people are more comfortable investing in digitally now.