PR Coverage

Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough

In an article for Exchangewire, our Head of Paid Search Wajid Ali has discussed the Q1 2017 AA/WARC Expenditure Report . The report, released 27 July, predicted a minor downgrade in forecasts, but still showed year-on-year growth of 1.3%, which marked the fifteenth consecutive growth quarter. 

It’s positive to see that search advertising is continuing to look healthy, with a quarter of UK ad spend now going towards search. We expect this to grow even further over the coming months as advertisers continue to see the value that paid search offers. Search remains one of the easiest ways to reach customers showing qualified intent and, in uncertain times, it’s no surprise to see marketers continue to invest heavily in the medium. When looking at the industry overall, it has performed well despite the economy facing a lot of uncertainty, it might be the market’s slowest growth since 2013, but it’s still growth.