PR Coverage

Search in China: myth busting SEO on Baidu

In an article for The Drum, our Chief International Officer, Hannes Ben has been discussing the common misconceptions when it comes to search marketing in China. Hannes discusses domain endings, ICP lisences and Chinese translations. 

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China is the world’s largest ecommerce market, making it a popular choice for brands looking to expand into new markets. One of the major differences between China and the western market is that Google doesn’t dominate the search market. In fact, on desktop Google only has a 5% market share and this is even lower on mobile. Baidu is the dominant search engine in the Chinese market and it requires a different strategy to what brands use in the west.