PR Coverage

Snapchat’s New Ad Manager Update “Step in the Right Direction”

In an article for PerformanceIN, our Head of Display and Paid Social Sarah Flannery, discusses the new 'Advanced Mode' launching in Snapchat. Snapchat’s Ad features and functionality have seen major upgrades as they announce a new Advanced Mode for Ad Manager that looks to mimic Facebook’s Power Editor quite closely.

This is definitely a step in the right direction, enabling better management of performance campaigns that require extensive audience testing,” she explained, adding improved reporting will make insights more accessible, which in turn will allow for more efficient campaigns and better return for brands.