PR Coverage

Start with small steps to achieve performance optimisation in travel

In an article for Travolution our Head of Data Science, Johnny Francis, has been discussing ways to overcome measuring marketing performance, in an industry with a long customer lead time, such as travel.

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When looking to improve performance within travel, marketers need to consider a series of key aspects: thinking from a multichannel perspective, considering the many different data sources available, the importance of testing and, crucially, how to tie all of these parts together.