PR Coverage

How the Chinese vs Western battle of internet giants will unfold

In an article for Campaign Asia, our Head of APAC Richard Brosgill has been discussing how Chinese tech giants such as Baidu, Alibaba and Tencent could begin to challenge Google, Facebook & Amazon in the West. 

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To the West, Google and Facebook not only dominate the news agenda, they strike fear into most businesses. With Amazon not far behind, any business looking for their own piece of the digital pie can look again. Across the other side of the world there are a number of high profile tech companies battling it out in order to be crowned King in China, Asia and quite possibly the globe. With Tencent now being valued more than Facebook, pushing it into the top five most valuable companies in the world, it would appear that the West is due for a rude awakening.