PR Coverage

"80% of searches are carried out on mobile" - Baidu on the Chinese Opportunity

In an article for Mobile Marketing our Chief International Officer, Hannes Ben, along with Baidu general manager, Linda Lin, have been discussing the launch of our new exclusive partnership and training program.

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Mention Baidu to most people and if they have heard of the company, they will probably tell you it is China’s equivalent to Google, a giant in the search engine world. In fact, there are several strings to the company’s bow in addition to search, including IoT, autonomous cars and social to name but a few, so when I met Baidu general manager Linda Lin in London recently, I was keen to see where she saw the company’s focus.