PR Coverage

How optimising performance media can enhance the customer journey

In an article for TNOOZ, our Head of Data Science and Advanced Analytics Johnny Francis, has been discussing how to utilise data to truly understand a customers buying behaviours in the travel sector. 

Data is key when it comes to understanding the customer. Retailers in the travel industry often have the luxury of having access to millions of data points, giving us granular insight into how different demographics, personas, archetypes and cohorts might react to different media types and messaging/creatives across the various points in their path to purchase.