PR Coverage

How local languages should influence your search & advertising strategies

In a recent article for Econsultancy, our Chief International Officer Hannes Ben, discusses the complexities of local languages and how they should influence marketers search and advertising strategies. 

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A common misconception in markets where English is an unofficial second language is the assumption that everyone speaks and understands it to a reasonable level of fluency, and thus local languages are not worth the investment. Not so. This is particularly true of Nordic languages such as Danish, Swedish, Norwegian and Finnish.