ActionAid Appoints Forward3D for UK Paid Search & Display Advertising
Forward3D has been appointed to handle ActionAid’s UK paid search and display activity following a comprehensive pitch process run by the ActionAid marketing team.
The UK-based organisation, working with the poorest women and children in the world to champion human rights and defeat poverty, is currently placing much of its online focus on raising funds for its Child Sponsorship programme, as well as on its emergency appeals, which saw a recent shift in focus towards the Ebola outbreak in Liberia and Sierra Leone.
The agency will be tasked with delivering increasing volumes of qualified traffic to extend the charity’s reach to potential supporters across paid search, social and display marketing. In addition, Forward3D will also be supporting ActionAid in their efforts to optimise site conversion and channel data attribution.
ActionAid’s Digital Marketing Manager, Faisal Mahmud says, “We chose to work with Forward3D to genuinely help drive success in the digital sector. There is no doubt that developing a proficiency in digital marketing is becoming increasingly important for the non-profit world, and by increasing ActionAid’s ability to reach new audiences and potential donors online, we can continue to provide invaluable to support to those who need it most”.
Forward3D CEO Martin McNulty says, “ActionAid is an incredibly ambitious organisation working in a sector that is changing its marketing tactics rapidly.”
“We’ve produced record figures for a number of our clients over the last year through meticulous search and display marketing, and we’re proud to now be supporting ActionAid to achieve their objectives in the coming years. As an agency, we take a keen interest in the non-profit sector through our relationship with the Forward Foundation.”
Staff members at Forward3D regularly volunteer their digital marketing expertise through the Forward Foundation, which harnesses the innovation and talent of the tech world to transform young lives in in London and East Africa.