Buyer or Consultant? What is the role of the Media Agency today?
As part of AdWeek Europe, Forward3D CEO Martin McNulty took part in a panel debate with other industry leaders, questioning the role of media agencies today.
Some of the key questions that the session hoped to explore included:
- How has the operating structure of the Media agency changed to reflect today’s challenges?
- With so much content created by partners and small producers, what is the role of creative and media agencies?
- What does the data-driven efficiency of the modern media machine mean for the "Big Idea"?
A video of the debate can be found here.