PR Coverage

Argos results: The importance of balancing innovation with tradition

Following Argos' announcement of launching 200 new digital stores in the coming year, Tom Manning, Forward3D's Head of PPC commented on the difficulties of digital transformation in an article for Real Business.


With Argos looking to bridge the gap between the traditional brick-and-mortar model and its more modern digital counterpart, Tom Manning discussed the potential complications of such an approach.

The one journey that’s often missing is the one from online to offline and vice versa – exactly what Argos are now trying to build their business model on. Click and Collect, mobile payments and coffee shop apps that store your favourite order are all interesting glimpses into omnichannel, but the dots are still yet to be fully connected.