Tom Manning on Whether Yahoo! Gemini can Succeed in Search
With Yahoo! seemingly looking to get back into Search Advertising, Search Engine Land asked for the opinions of a number of industry executives on how attractive Yahoo!'s Gemini platform can be to advertisers. Among this group was Forward3D's Head of Paid Media, Tom Manning.
Topics covered include the state of play with Yahoo!'s contracts with both Microsoft and Google, the inventory and functionality of Gemini, the benefits for advertisers of using the platform as well as discussion of how Gemini could potentially forge a distinct identity and niche through its mobile-first focus.