PR Coverage

Cartoons aren’t just for kids, they could help you break the Korean market

In an article for Econsultancy, EVP International Hannes Ben explained how Naver Webtoons can help advertisers to not only build familiarity and establish a presence in the Korean market, but can also drive significant traffic directly from a chosen cartoon.


Webtoon is one of the fastest growing ad channels with about 20m unique visitors and around 2.5bn page views per month.

In terms of the significance to Korean audiences, it is notable that webtoons are increasingly inspiring or directly being adapted to fuel the domestic Korean movie industry.