British Airways appoints Forward3D for global paid search
Forward3D has been appointed to handle British Airways’ global paid search activity following a comprehensive pitch process run by the British Airways marketing team.
The appointment confirms Forward3D’s strength in global digital marketing; the agency runs campaigns in over 40 markets with its international division, Locaria, and has offices in London, New York, Shanghai and Seoul. Equally, it substantiates the independent sector’s continued ability to innovate and take share from larger network agencies.
Technology has been key to Forward3D’s success, which has been developed through a culture of empowering their analysts to design and execute their own alerts, apps and workflows using a proprietary database platform.
Nick Troup, Global Acquisition Manager at British Airways, said: “What stood out about Forward3D was their combination of market, multilingual, technological and large scale experience that will provide us with the expertise that the business needs to support our growth in the coming years. We’re delighted to be partnering with them.”
Martin McNulty, CEO of Forward3D, said: “We’re thrilled to be appointed by British Airways – this underlines our ability to help the largest and most prestigious global brands drive revenue growth through our cutting edge digital marketing. This terrific client win also reflects our investment in great people and great technology across all our offices.”