Forward3D CEO Martin McNulty on McDonald's Repositioning Strategy
With recent news of Silvia Lagnado's appointment as the McDonald's new CMO, Adweek asked Forward3D CEO Martin McNulty what his advice to her would be for a successful repositioning as a "modern, progressive burger company".
Martin McNulty advocates a straightforward strategy: "be proud of the burger". That is, while trying to get healthier. McDonald's should remain close to its original value proposition and the essence of what the golden arches mean to consumers: a decent burger served quickly.