Forward3D to Offer Brands Easier Access to Korea's Naver Search Engine
Campaign Asia publicised the announcement of Forward3D as the first international, independent agency to become a fully certified partner of Korean search engine Naver.
Naver is the dominant web portal in South Korea and handles the vast majority of search traffic in this mature eCommerce market. For brands looking to succeed in expanding their product offering into South Korea, the advertising functionality available through the Naver platform can prove extremely effective.
Forward3D EVP International, Hannes Ben listed some of the benefits that the agency will receive as a result of the partnership as "more efficient workflows, a quicker approval process for ads and access to new beta ad extensions and ad channels."