Forward3D becomes the First International Independent Agency to become a Fully Certified Partner of Naver
Global digital marketing agency Forward3D has become the first international independent agency to form business partnership with the dominant South Korean search engine, Naver.
Locaria, the multilingual division of Forward3D, has seen steady growth in demand from global clients in reaching the South Korean market, and as part of the agreement, the agency has secured certified partnership status that will enable the continued expansion of South Korean search activity. Naver will provide a designated account team as well as full access to Naver’s API, not available outside of the certification, as well as early opportunities to test any new features and betas. Additionally, Forward3D will have full access to all functionality within Naver's POS system (similar to Google’s My Client Center) which means that account management can be centralised and a more efficient work flow achieved.
Forward3D’s growing local office in Seoul was a key factor in securing the deal, as well as the extensive list of luxury retail and travel brands that Forward3D are already running campaigns for on the search engine including Hilton Worldwide and MRPORTER.com amongst others.
After formalising the partnership, Forward3D’s EVP International, Hannes Ben said “We’re delighted to partner with Naver, a search engine that has consistently delivered excellent results for our clients through its advertising platform. With the ability to work directly with Naver as part of the certification, having full API functionality and access to all the latest features, we anticipate fantastic future growth for our campaigns.”
“Naver handles some 300 million search queries a day, and delivers a content-rich user experience that incorporates a wide range of advertising options. Without local expertise it can be confusing for marketers only familiar with Western search engines, but Naver has successfully combined innovative functionality with a critical mass of Korean search traffic.”
With worldwide leading broadband speeds and an online population of around 40 million people, South Korea is an intriguing market for Western brands. The rapid success of Naver products, the continued investment in subsidiaries such as Line, and the increased outreach to Western marketing agencies and brands, suggests that the South Korean search engine will develop further global significance in the media landscape.