PR Coverage

Why Marketers Need to Be More NASA

Forward3D's Head of Data Science & Advanced Analytics, Jenny Thompson speaks to ExchangeWire about the three ways a data scientist can supercharge brands' performance marketing, and how NASA may be a good example to follow.

NASA needs scientists who have expertise across a range of skills including Chemistry, Maths, Physics, Mechanical Engineering and Computer Science. NASA needs rocket scientists.

Just as NASA needs to bring together a set of complementary skills, so do marketers. Maths and statistics expertise, marketing domain knowledge, and creative programming acumen are all required to meet the challenges above.

Bringing multiple skill sets together into a new approach has, again, introduced a requirement for a distinct profession. Brands need data scientists.