Jimmy Choo, Bally and Belstaff Appoint Forward3D to Handle Digital Marketing Brief
Global digital marketing agency Forward3D has been appointed by LLX Global Business Services (part of the JAB Luxury Group) to handle paid search, SEO and display advertising across its full range of brands.
The JAB Luxury’s portfolio is made up of high end fashion houses Jimmy Choo, Bally, and Belstaff and the appointment covers a range of European and overseas markets specific to each brand including the UK, US, Germany, France, Italy, Australia and Japan amongst others.
The agency’s international division, Locaria, will provide multilingual and market-specific expertise to ensure that activity can run seamlessly across borders. Forward3D’s data-focused methodology and proprietary technology platform will provide the basis for accelerating the growth and efficiency of the accounts.
Martin McNulty, Forward3D CEO said of the appointment “Being able to add three brands to our growing client list in luxury is a real coup. Given our broad experience in fashion across channels and global markets, the JAB Luxury Group is the perfect fit.”
Commenting on the appointment, Harriet Williams, Group Multichannel Director at LLX Global Business Services said “We needed a partner to assist with the continued development of the brands’ online advertising, and appointed Forward3D because of the agency’s proven record within luxury, and their understanding of our industry.”