PR Coverage

Forward3D EVP International, Hannes Ben defines 'Performance Linguistics'

In an article for Campaign, Forward3D EVP International, Hannes Ben defines Performance Linguistics and outlines why it is crucial to the effectiveness of multilingual online marketing. 

 

Understanding – at the level of a native speaker – the subtleties of how different combinations of words come across in the context of a specific online platform, and also how they are likely to perform from a marketing perspective, can make or break your international expansion.

You can read the full article in Campaign here. 

 

The article was also featured in Brand Republic.