PR Coverage

Understanding Performance Linguistics: How do you know if the words you are investing in are worth it?

In an article for Digital Marketing Magazine, Forward3D EVP International, Hannes Ben discusses the importance of Performance Linguistics in International Digital Marketing.

Commercial copywriting and translating is a highly skilled job.

Copywriters need to understand the customer and persuasively engage them with a brand’s proposition, while maintaining exacting linguistic standards and remaining within brand guidelines.

By combining native linguistic skills with online marketing knowledge, brands can ensure their international content strategy is delivering. We call this Performance Linguistics.