EVP International Hannes Ben offers Campaign Asia a summary of recent updates to the major APAC-specific search engines and how those changes are expected to impact performance.
In an article for The Drum, Head of Data Science and Advanced Analytics, Jenny Thompson responds to critics of 'The Data' and addresses the false accusations it commonly faces.
Head of Data Science and Advanced Analytics, Jenny Thompson participated in a panel session that discussed working in attribution from an agency perspective, and the challenges encountered in encouraging clients to move away from a last click model.
In the second part of a featured series for The Drum, Locaria's Lindsay Hong discusses how the agency approaches gauging international demand, and then implementating an agile expansion strategy.
Following his blogpost on Google SERP Changes, Tom Manning had an article featured in The Drum this week asking whether viewability statistics should be provided in Paid Search.
In an article for ExchangeWire, Forward3D's Head of Data Science & Advanced Analytics, Jenny Thompson discusses how STEM (Science, Technology, Engineering and Mathematics) graduates can best apply their skills for Ad Agencies.
In an article for PerformanceIN, Tom Manning discusses the possibilities of making better use of hyper local targeting in paid search.
With Yahoo! seemingly looking to get back into Search Advertising, Search Engine Land asked for the opinions of a number of industry executives on how attractive Yahoo!'s Gemini platform can be to advertisers. Among this group was Forward3D's Head of Paid Media, Tom Manning.
Google AdWords launched 15 years ago with just 350 advertisers and has gone on to become a mandatory part of every marketer's online strategy. In an article for 12Ahead, Forward3D CEO, Martin McNulty discusses the impact that AdWords has had on the industry and explores some of the reasons why it has been such a runaway success.
Women's Wear Daily sat down with Forward3D CEO Martin McNulty to discuss current technology trends and how to develop relevant marketing strategies using data.
In a Q&A for Luxury Daily , Forward3D CEO Martin McNulty discusses marketing to HENRYs and the way improvements in technology are changing both marketing and consumer behaviour.
Director of Talent, Dr Gary Pritchard outlines Forward3D's approach to talent development in an article for HRZone.
In an article for Econsultancy, Forward3D EVP International, Hannes Ben explores how to overcome the linguistic challenges of trying brand and performance when running activity across Chinese-speaking markets.
In the first of a recurring feature in M&M Global, Locaria's Director of Business Development and Operations, Lindsay Hong and Korean Marketing Manager, April Koh provided an in-depth view of the digital marketing landscape in South Korea.