Six challenges and opportunities of Russian search marketing and conversion
When Econsultancy wanted to discover the possibilities and limitations of search marketing in Russia, they looked no further than our EVP, Hannes Ben.
Fashion is growing quickly in Russia, with a 42% year on year increase in revenue across clothing, shoes and accessories. In turn, the SEM strategies of these retailers have to be adapted. There are a number of challenges to entering the Russian search market. From understanding the different engagement levels between Google and Yandex to understanding web infrastructure.
If you would like to read Hannes’ top six challenges & opportunities for Search Engine Marketing in Russia, click on the link below.