PR Coverage

The key APAC search engine updates you need to know about

EVP International Hannes Ben offers Campaign Asia a summary of recent updates to the major APAC-specific search engines and how those changes are expected to impact performance.

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APAC is known to be a highly complex region when speaking about search engine marketing. Core markets such as China, Hong Kong, Taiwan, Korea and Japan all have their own platforms, and in some cases each of them offers a selection of their own ad products and functionality.

Instead of focusing on one particular engine, I would like to give a summary of recent updates to the major APAC-specific search engines, and how those changes are expected to impact performance.