PR Coverage

The Top 8 Factors to Consider When Expanding to the CIS

In an article for Econsultancy, EVP International Hannes Ben identified the 8 most important factors to consider when expanding an ecommerce business to Russia and the CIS.


The growing list of ‘back and forth’ economic sanctions between the West and Russia has brought into popular focus just what a key market that this has become for some of the world’s largest commercial brands. What is often lost in this conversation however, is the growth and development of the surrounding CIS region as an online marketplace.

The Commonwealth of Independent States (CIS) comprising of Russia, Belarus, Armenia, Azerbaijan, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Uzbekistan, Ukraine and Turkmenistan suffers from a common misconception that e-commerce is of little importance and still in the early stages of development.

The region is often known for its complex geo-political relationships but in fact, these countries share a lot of cultural and linguistic patterns which are particularly visible in online search.