PR Coverage

Think with Google Success Stories: 'Google AdWords Paves the Way for Hostelworld’s South Korean Expansion'

Google have published a case study on how we successfully helped our client, Hostelworld, to build on their presence in the Korean market.

Hostelworld was interested in expanding into the Asia Pacific region, but it lacked the internal teams to undertake translation, market analysis and local campaign implementation on a large scale. The company employed search and display marketing experts Forward3D to support the initiative. Together they decided to initially test a broad range of APAC markets including South Korea, with a view to applying the insights gained towards a narrower, more focused expansion strategy for the region.