What do the changes to paid search mean for advertisers?
When Business Computing World explored the recent changes to paid search, they asked Forward3D's Daniel Gibson for his expert opinion. Below is a short excerpt from Daniel's article.
Google have taken its data encryption policy to the next level and companies around the world are asking what it all means. The changes Google announced recently whereby they’ll stop passing search term referral data on to third parties mirror changes introduced last year to organic traffic driven from the search engine.
At the time, this had a significant impact on SEO and data analysis activity, as website owners and marketers were no longer able to view which specific terms were driving traffic to their sites from natural listings.