Search is often the default channel for consumers when they reach the stage of being ready to make a quick purchase, and we see this via audience signals of intent.
For advertisers however, it can sometimes be too late at this stage to influence that consumer’s purchase, particularly if you’re operating in a new market and awareness of the brand’s offering is not as high as regional competitors.
Focusing on the earlier stages of the sales funnel therefore, to build awareness and help to place your brand in the minds of consumers before they actually go to make that purchase can be very effective when used in combination with wider search campaigns.
On average, Russians spend 10+ hours on social networks every month (second in the world), which represents a huge commercial opportunity for advertisers wanting to reach a Russian audience.
Having already launched a local website and a social media page on VK, ASOS wanted to scale their online presence in this region. Forward3D helped ASOS turn social media not only into a key customer acquisition channel, but one that had a positive impact on search too.
Forward3D managed to deliver 65K fans at a ‘cost per fan’ (CPF) which far outperformed the client’s expectations.
Aided by the brand’s activity on VK aimed at increasing brand awareness, site traffic from Yandex increased by 75%.
Assisted conversions from VK increased by 53% and assisted revenue grew by 29%.